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Automations & flows
Set up once, they sell around the clock: the most important flows along the customer lifecycle.
- Welcome flow & first purchase
- Cart & browse abandonment
- Post-purchase & winback
Every contact on your list has already said yes once. We turn that into the most profitable channel you have, without a cent of media budget.
Email is the only channel you own. No algorithm, no cost per click.
As an email marketing agency we build automations, newsletters and list building for online shops and brands, mostly on Klaviyo, and measure success by the share of revenue that comes through email. While advertising costs rise year after year, the cheapest revenue channel in most companies lies idle: their own customer list. We build automations that sell in the background, and newsletters that get read instead of landing in spam.
The best part: email marketing amplifies every other channel. Every click from Meta or Google becomes more valuable when there is a system behind it that turns prospects into repeat customers.
Service modules
01
Set up once, they sell around the clock: the most important flows along the customer lifecycle.
02
A fixed cadence that brings revenue instead of unsubscribes: topic planning, copy and design from one source.
03
A list that grows and stays clean: we win new contacts and send each segment what actually interests it.
04
The best email is useless in the spam folder: we take care of the technical hygiene and measure what actually arrives.
Approach
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Phase 01 / 04
Phase 01
We review your list, tool setup and existing flows and find the fastest revenue lever.
Phase 02
Deliverability, segments and the most important automations are set up cleanly.
Phase 03
Newsletters and campaigns move into a fixed rhythm, planned, tested, evaluated.
Phase 04
New flows, finer segments, a bigger share of revenue, month after month.
FAQ
Yes, especially then: the automations we build first work on every new contact from day one. In parallel we set up list building. That way the channel grows with your business.
We are tool-agnostic and work with all the common platforms. If you do not have a tool yet, we recommend one that fits your business model and budget, not the one with the highest commission.
The unsubscribe rate tells you honestly: someone who only sends when they want to sell something gets annoying faster than someone who regularly sends something relevant. We find the cadence that maximizes revenue without burning out the list.
We consistently rely on double opt-in, clean consent and documented processes. The final legal review belongs in the hands of your legal counsel. We deliver the technically clean basis.
For online shops with running automations and a fixed newsletter cadence, the share of revenue from email is typically between 25 and 40 percent. For kioki Matcha it is 38 percent, for Cianni Fragrances 31 percent. And the channel costs no media budget, only the tool and the management.
Four flows bring in the largest share of revenue: the welcome flow after sign-up, the cart and browse abandonment reminder, the post-purchase flow with repeat-purchase prompts and the winback for inactive customers. We build them in exactly this order, because they work on every new contact from the first day.
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Contact
Let's talk about your list. 30 minutes, no obligation, with a concrete assessment.