01
Search & Shopping
Campaigns built along real purchase intent: the right keywords, clean ad groups, convincing ad copy.
- Keyword & competitor analysis
- Ad copy & extensions
- Shopping campaigns & bidding logic
![Google]()
Ads,
that get found.
Your customers are already searching for what you offer. We make sure they find you, not your competitors.
On Google, structure decides profit, not the highest bid.
As a Google Ads agency we manage Search, Shopping, Performance Max and YouTube campaigns for online shops, service providers and local businesses, with conversion tracking that makes every euro traceable all the way to the sale. Many Google Ads accounts burn money on broad keywords, missing conversion tracking and campaigns that bid against each other. We restructure your account so that every euro works traceably, from the search term to the sale.
Search, Shopping, Performance Max or YouTube: we choose the campaign types based on your business model, not on whatever Google is currently promoting.
Service modules
What you
get.
02
Performance Max & feeds
PMax is only as good as its signals: we give the system clean data, strong assets and an optimized product feed.
- Feed optimization in the Merchant Center
- Asset groups & signals
- Campaign exclusions & controls
03
Tracking & attribution
Without reliable conversion tracking, every optimization is guesswork. We build the foundation that bidding strategies run on.
- Conversion tracking & enhanced conversions
- Google Analytics & goal imports
- Value-based bidding strategies
04
YouTube & Display
Demand is not only created in the search box: with video and display campaigns we reach your audience before they search.
- YouTube campaigns & formats
- Remarketing across the Display Network
- Demand Gen campaigns
Approach
How it
works.
0 %
Phase 01 / 04
Phase 01
Account audit
We examine structure, search terms and tracking and put a number on the untapped potential.
Phase 02
Restructuring
Campaigns, keywords and conversion goals are reorganized, by purchase intent instead of gut feeling.
Phase 03
Optimization
Search terms, bids and ads are sharpened continuously, data-driven, in fixed cycles.
Phase 04
Expansion
Scale the campaigns that work, open up new potential, step by step, without wasted spend.
FAQ
Frequently asked
questions.
Which is better for us, Google Ads or Meta Ads?+
That depends on your business model: Google captures existing demand, Meta creates new demand. The combination is often the strongest. In the intro call we will tell you where to start.
Our account is already running. Is an audit still worth it?+
Especially then. Accounts that have grown over time almost always hide silent budget drains: overlapping campaigns, irrelevant search terms, missing exclusions. An audit makes them visible and prioritizes the levers.
Do you also handle the Merchant Center and the product feed?+
Yes. For shops, the feed is half the battle. Titles, attributes and product data help decide when and how often your products are shown. That is part of our standard.
How transparent is the collaboration?+
Completely: the account runs in your name, you see every change and every euro. On top of that you get reporting that explains results instead of hiding them behind jargon.
What is Performance Max and when is it worth it?+
Performance Max is a campaign type that automatically serves ads across Search, Shopping, YouTube, Display, Gmail and Maps. Google controls the distribution, you supply goals, assets and the product feed. It pays off for shops with a well-maintained feed and clean conversion tracking, because the system then optimizes for real purchases. Without that basis it spends budget blind. That is why we build tracking and feed first, then Performance Max.
What does a Google Ads agency cost?+
The click budget goes directly to Google, the management fee is agreed separately. After the intro call you receive a proposal with a clear scope, without hidden percentages. From a monthly click budget in the low four figures the management pays for itself, because a cleanly structured account usually lowers the cost per purchase or inquiry significantly: by 41 percent for Cianni Fragrances, by 44 percent for T&K Apartments.
More services
Contact
Ready for
more?
Let's talk about your Google Ads account. 30 minutes, no obligation, with a concrete assessment.