What does working together cost?+
A fixed monthly base fee per channel plus a share of the managed budget, so we work toward the same goal as you. The exact figures are in the proposal after the intro call, with no hidden items. It makes sense from around 3,000 euros in monthly media budget; below that, the management fee eats the result.
Is there a minimum term?+
Three months to start, because testing and scaling take time. After that, the engagement runs month to month and can be cancelled with four weeks' notice. No annual contracts, no automatic renewal without a conversation.
Agency or in-house hire?+
A good performance manager, all in, quickly costs 70,000 to 90,000 euros a year and rarely covers all four channels. We are cheaper than a full-time position, broader in scope and up to speed from day one. If you want to build in-house once you reach a certain size, we help with the transition. The accounts are yours anyway.
Who owns the accounts, data and creatives?+
You do. Ad accounts, tracking, creatives and reports are in your possession from day one. You could carry on without us at any time. We work to make sure you do not want to.
Is the intro call really no-strings?+
Yes. You get an assessment, not a contract. If we think another agency or a different route is better for you, we will say so. Roughly one in three calls ends that way, and that is fine.