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Creative strategy & production
Ads that stop the scroll: we develop hooks, scripts and variations and test them against each other on a fixed cadence.
- Hook concepts & scripts
- Statics, video & UGC formats
- Structured A/B testing
Facebook and Instagram are the biggest shop windows in the world. We make sure your ads there are not just seen, but bought from.
Paid social is not a gamble. It is a system of creatives, data and speed.
As a Meta Ads agency we plan, run and scale Facebook and Instagram campaigns for D2C brands, online shops and local businesses, measured by return on ad spend, not reach. Most Meta accounts do not fail on budget, they fail on structure: too many campaigns, too few creative tests, no clean tracking. We build your account so the algorithm works for you and every decision rests on numbers instead of guesswork.
Creatives are the core: we keep developing new hooks, formats and messages, test them against each other in a structured way and scale what demonstrably sells.
Service modules
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Ads that stop the scroll: we develop hooks, scripts and variations and test them against each other on a fixed cadence.
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An account setup that gives the algorithm room: clear structure, clean tracking, reliable data.
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Prospects are not a lucky hit: we bring cart abandoners and site visitors back with the right messages.
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More budget only where it pays off, with reporting you understand without a translator.
Approach
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Phase 01 / 04
Phase 01
We analyze account, creatives and tracking and show you where budget is being lost.
Phase 02
Pixel, Conversions API and account structure are set up cleanly, the basis for every decision.
Phase 03
New creatives and audiences go live on a fixed testing cadence, week after week.
Phase 04
Winning campaigns get more budget, losers get switched off. Consistently.
FAQ
As a rule of thumb: from a monthly ad budget in the low four figures. Below that, the management fee eats up too much of the leverage. We will tell you that honestly in the intro call.
First reliable data comes after a few weeks, a stable system after two to three months. Anyone promising you profitable scaling from day one is selling you a fairy tale.
No. We develop concepts, hooks and variations ourselves and produce the creatives with modern AI-assisted workflows. Existing material is welcome and gets built in.
Always. Account, pixel and data belong to you. We work in your assets, not ours. Full transparency is not a slogan for us, it is how we work.
Two items: the ad budget, which goes directly to Meta, and the management fee. After the intro call you receive a proposal with a clear scope, and the terms are set out transparently before you sign. Rule of thumb: from a monthly ad budget in the low four figures, the management pays for itself. Below that, usually not.
Return on ad spend is the ratio of revenue to ad spend. Whether a value is good depends on your margin: a shop with a high margin can be profitable at 2.0, another needs 4.0. That is why we define the threshold at the start above which a campaign makes money, and only scale above it. For Omnial Beauty, the ROAS on Meta is 3.1.
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Let's talk about your Meta account. 30 minutes, no obligation, with a concrete assessment.